Prudential Insurance Company of America announced on Tuesday that it will change its name to Prudential Financial to reflect the insurance company's evolution into a leader in various financial services, including insurance, investments and asset management. The company also introduced a new logo. He added that Prudential plans to use its new name, Prudential Financial, for its financial services businesses in the U.S. U.S.
and its international businesses in the Americas, Japan, South Korea and Taiwan. In some of the other international markets in which Prudential operates, the company will introduce a new international name, Prumerica Financial. No, we're still Prudential Assurance Company LTD, Prudential or Pru for short.