As a result, GEICO Gecko's real name is Martin, which goes by the name of The Martin Agency. In addition, the GEICO Gecko evokes feelings of nostalgia, which creates a shocking effect. The GEICO Gecko is effective because it's a memorable and charismatic icon that inspires confidence with its humor and catchy slogan. In addition, he noted that he never tires of saying “save 15% on car insurance by switching to Geico”, and that from time to time he will visit nature.
Seeing how the GEICO Gecko is uniquely adapted to help people save money on car insurance, it's definitely a force to be reckoned with in the world of advertising. The GEICO Gecko even went on to become a published author later on, since it was impossible for the company to put everything into those 30-second auto insurance ads. The GEICO gecko, the rarest creature, is specially adapted to help people save money on car insurance. The GEICO Gecko is all about feelings of nostalgia, allowing it to become their main attraction in attracting insurance customers as well as their fan base.
The original commercial shows the GEICO Gecko giving a speech from a microphone on a podium, highlighting the difference between GEICO and a gecko.